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How & Why To Give a Dog Massage: (Your dog wants you to read this!) by  Kristina Lotz Canine massage?! That’s the response most people have when they hear you talk about massaging your dog. However, just like with people, massaging your dog can relieve pain and stress, calm nerves, and strengthen the bond you have with your dog. Rubi Sullivan , CSAMP (certified small animal massage practitioner) explains that “massage is a gentle and non-invasive therapy that is a great way to maintain your dog’s health and well-being, as well as regular veterinary visits.” What are the Benefits? Massage is a benefit to any age of dog, regardless of whether they are a family pet, star athlete, or somewhere in between. Sullivan lists several ways that massage can help any dog: Reduces anxiety Shortens healing time of strained muscles and sprained ligaments Aids in digestion Fosters a feeling of well-being Reduces pain and swelling (including intervertebral, joint a...